"Cherche" means to have searched for; to have sought.
When I was coming up with a name for my business, I called my mom, the lover of French words. I wanted something unique; something unique to me. I asked her what her favorite word was in French. She said, "chercher", meaning to search for, to seek. This seemed to be fitting since this is what I do: search for jewelry!
I thought that was pretty cute; the way she said it; I liked it. I was worried about people pronouncing it incorrectly, so we dropped the "r" and went with the past participle, "to have searched for; to have sought": Cherche'.
To clarify, the pronunciation is "cher"- (like the singer) and "che"- (like "shay").